Research | Insights | Strategy

Services

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  Marketing Effectiveness

  Marketing shouldn’t feel like a guessing game. Feel confident that your marketing dollars are being spent wisely and generating the best return on investment.

  We utilize surveys, audience acquisition studies, industry benchmarks, trends, focus groups, and more to help you:

  • Define Your Brand and Audience Segments
  • Test Marketing Campaigns, Taglines, and Messages
  • Enhance Marketing & Advertising Effectiveness
  • Project Return on Investment (ROI)
  • Identify Revenue Opportunities
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  Membership & Visitor Growth

  Increasing membership and the number of visitors is at the heart of every cultural attraction’s marketing campaign. Understanding why visitors visit, become members, and renew memberships sets a strong foundation for your cultural attraction’s future.

  We utilize visitor surveys, member surveys, pricing optimization studies, industry benchmarks, trends, focus groups, and more to help you:

  • Identify Audience Segments
  • Establish Membership Levels and Offers
  • Enhance Marketing & Advertising Effectiveness
  • Project Attendance Numbers
  • Identify Additional Opportunities
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  Visitor Experience

  The best possible on-site experience is achieved with consistent feedback from your visitors. Do you know who is visiting and why? How do your visitors rate their experience? How is your staff performing on courtesy, cleanliness, and interaction?

  We utilize visitor surveys (via kiosk or on-site interviewers), industry benchmarks, focus groups, and more to help you:

  • Learn Who is Visiting and Why
  • Improve the Visitor Experience
  • Track Staff Performance
  • Benchmark Your Results
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  Donor Growth

  Reaching new donors and moving current donors up the donor pipeline are necessary for any nonprofit organization’s financial health. Our work will help you understand what motivates your donors to give, how often they’re able to give, and what will inspire them to give more now and in the future.

  We utilize donor surveys, donor acquisition studies, focus groups, and more to help you:

  • Identify Donor Characteristics and Attitudes
  • Enhance Communication Strategies
  • Determine Most Effective Messages/Offerings
  • Project Donor Giving
  • Identify Revenue Opportunities