Cultural Attraction Market and Member
Benchmark Studies

It is critical for a museum, or other type of cultural attraction, to understand the local market and its position in it to maximize local market attendance and membership potential, hone marketing and communications efforts, to price appropriately, and to identify realistic and obtainable attendance and membership goals.

The purpose of the Cultural Attraction Market and Member Benchmark Studies is to provide information on why people visit or join cultural attractions, to identify name and advertising awareness, and to assess visitation/membership participation and potential. This information can be used to design enhanced visitor and member acquisition campaigns by assessing if awareness or impressions need to be improved, targeting specific audience segments, and utilizing effective information sources.

Each report includes the results for the top 15 cultural attractions in the market as well as the Benchmark Average, which can be incredibly helpful to provide reference and context to the results.

Market and Member Benchmark Studies have currently been conducted in Atlanta, Boston, Chicago, Dallas, Denver, Detroit, DC, Houston, Los Angeles, Minneapolis, New York City, Philadelphia, Phoenix, San Francisco, San Jose, Seattle, Tampa Bay. Reports for these markets are available for purchase for $2,500.

To purchase a report for your market, please email