Services

Strategic Planning

Our experience with working with more than 100 cultural attractions for more than 20 years has given us extensive experience.  However, one thing we have learned over the years is no single cultural attraction is the same as another.  Therefore, our strategic planning capitalizes on our experiences but is also research based which allows us to design a plan customized to the unique differences of each of our clients.

Audience Segmentation Study

The Bronx Zoo conducted an Audience Segmentation Study to determine in what markets attendance could be increased and the revenue impact of increasing attendance from different markets.  This study also identified different marketing approaches for different markets.

Strategic Planning

The Wildlife Experience used Morey Group to conduct a research based strategic plan.  The plan is being used to guide the Museum to increase attendance, enhance marketing efforts, improve the experience, and increase on-site revenue opportunities.  The Museum has increased attendance by better marketing itself and at the same time has increased revenue by increasing admission prices.