Services

Marketing

At the heart of every marketing campaign is the visitor’s experience. How does an organization create motivation for visiting? What are the best markets to approach and how are they best reached? Morey Group goes straight to the audience and evaluates their decision making process. We find out why they came and what would make them return. If their experience is above average at every single touch point within their visit, they are likely to tell their friends—and that’s the most effective advertising possible.

Teacher Focus Groups

We conducted Teacher Focus Groups to help the New England Aquarium identify ways in which to increase field trip visitation. The Aquarium implemented many of the recommendations from the focus groups including a redesign of their promotional package. The result was an increase in field trip attendance the following year.

Local Market Survey

The High Museum of Art conducted a local market survey to identify ways in which to increase attendance from within the local market. The survey provided valuable information assessing marketing campaigns, the impact of a special exhibit and expansion completion, and forecasting future visitation based on interest in a variety of different special exhibits.

Tourist Intercept Survey

The San Diego Zoo conducted a tourist intercept survey to determine what percentage of the San Diego tourist market they were capturing and if there was an opportunity to increase attendance from this market. Results gave direction in determining what type of efforts should be made to increase market share, and by how much that market share could increase.

Advertising Testing