Industry Trends

Attendance Reports

As a service to our clients and the cultural attraction industry, we developed the annual Cultural Attraction Attendance Reports. These reports are designed to provide museums, zoos and aquariums nationwide with valuable information related to attendance, membership, and capital expenditures within the cultural attraction industry.
 
View and download the comprehensive 2006 report (23 page pdf):

Benchmark Reports

Annually, we benchmark our clients survey results to provide a Benchmark Report which compares results among cultural attractions. These reports can be broken down by museums, zoos, and aquariums, or by region. The analysis we provide for our clients includes the benchmark comparisons. It is very important to make comparisons recognizing the impact of audience differences between markets and attractions. Our conclusions take this into account as it relates to ratings.