About Us

The right information is powerful.

Since 1985, we have worked with more than 200 organizations in the U.S. and Canada to provide marketing, membership, and visitor services, along with industry benchmarking. We specialize in cultural attractions like museums, zoos, aquariums, and botanical gardens. Our extensive experience and client list allows us to benchmark results and to provide you with time-tested insight into what works (and what doesn’t).

Our clients range from the SFMOMA to the ICA Boston, from the San Diego Zoo to the Bronx Zoo, from the Aquarium of the Pacific to the New England Aquarium, and from Denver Botanic Gardens to the New York Botanical Garden. We pride ourselves on exceptional service and our long-term working relationships (we have worked with 30 of our clients for over a decade). Large or small, we have helped our clients increase attendance, build robust membership programs, improve their on-site experience, strengthen their brand, and maximize revenue streams.

Morey Group delivers insightful, accurate, and timely analysis and recommendations through its member surveys, visitor surveys, local market surveys, pricing optimization studies, and focus groups. 

Whether you are conducting annual research, addressing a specific goal or challenge, or managing a major transition, such as a relocation or renovation: we are ready to put our expertise to work for you.

Call us to discuss your goals and challenges...we can help.